The existence of waste is an indicator of inefficiency in the human economy. We extract from nature to create billions of tons of things which we use once then bury or pump out to sea - and pay money for each of these stages! As individuals we can learn to avoid, reduce, reuse and recycle, with the journey ending with zero waste... nature's finest.

There is no waste in nature – everything is cycled and recycled through the system. Humans, however, too often use natural resources with a ‘cradle to grave’ mentality. We create enough waste to fill a football stadium every few months! The waste we create ends up in our landfill or, worse, litters our open spaces and waterways. It’s unattractive, smelly and leaches chemicals in to our soils and waterways. If we use natural resources in a more efficient manner and focus on the total life cycle of products, we can minimise all these impacts and more.